
RL Auto


Outline
This project seeks to transform RL Auto Repair into a state of the art shop through design solutions focused on small, high-frequency jobs that boost revenue and efficiency.
By gathering insights from interviews, Valerie created an economic analysis and service blueprint that describes the business and workflows to map out how the business functions from start to finish. Through these products of design, Valerie created a digital system that streamlines scheduling and introduces a secure key pickup locker, reducing overtime, improving lift turnover, and creating a more consistent job flow.
Team: Valerie Urbaez
Story
This project started with over 600 AI-generated ideas, each more abstract than the last, but none felt personal. Valerie took a step back and asked herself what was something real Valerie could actually help improve. That is when Valerie turned to her dad’s business, RL Auto Repair, a small family-run shop in Rahway, New Jersey.
Not only has Valerie been an employee since highschool, she’s seen the long days and nights, the juggling of jobs, and the stress from unpredictable workflows.
After carrying out In-Depth Interviews and Focus Groups with the staff — Her dad, the front desk, and the mechanics — it became clear they did not need more manpower, they needed a better system.
These interviews were synthesized into a service blueprint and income analysis, which Valerie used to design a tailored solution focused on streamlining workflows, enhancing efficiency, and increasing revenue whilst simultaneously offering the staff more rest.
What We Did
Media





